Master Crafters Final Conquest Warcraft - Zoecon Corporation case study
1. Introduction
Zoecon Corporation was located in 1968 in Palo California by Dr Carl Djerassi to analysis endocrinological methods of insects population control Djerassi was a pioneer inside the development of chemical approaches for human birth control which subsequently led to the introduction of the birth control pill. The name Zoecon is equite a combination of the Greek words Zoë for life and con for control.
2. Mission
Zoecon Corporation was acquired in 1983 by Sandoz. I.T.D. A Swiss based producer of pharmaceuticals, agrichemicals, and colors and dyes. Zoecon mission was to be businessing arm of sandoz I.T.D in the animal health and insect control areas.
3. Positioning and segmentation:
investigation indicated that you might find three segments.
· The primary target industry for Strike Roach Rfinisher was the end problem permanently segment.
· The secondary business was the product that lasts segment
· The convenience low price segment as not considered a primary of secondary market.
Strike Roach Render was positioned as a scientific breakthrough with exclusive qualities desired by the target segments.
4. Businessing mix:
· item price and packaging
Strike Roach Render was packaged in a 10-Ounc aerosol spray plus a 6 Ounce togger.The retail price for the Aerosol was $4.49 and for the fogger was $3.99.These prices were 50 to 75 percent higher than those of existing rereally insecticides. The premium price was justified on the basis of th ... [Click Here - Master Crafters Final Conquest Warcraft]
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